MIPIM Sees UK Create 'Online Buzz'

UK cities have been creating a great deal of online attention at the recent MIPIM conference, new research has found. In conjunction with KPMG, CREOPoint tracked 10,000 sources of online article posts between February 12th and March 12th...

UK cities have been creating a great deal of online attention at the recent MIPIM conference, new research has found.

In conjunction with KPMG, CREOPoint tracked 10,000 sources of online article posts between February 12th and March 12th. The firms looked at the number of blog comments, online videos and social media mentions relating to commercial property over the period and then compiled a "word cloud" detailing which terms were getting the most mentions.

London, Manchester and Birmingham emerged as the most popular cities, while other terms which were used frequently included mayor of London, Nouriel Roubini, Tchenguiz and bank.

Jonathan Thompson, KPMG's global head of real estate, commented: "The analysis reveals just how effective the UK cities were at making their presence felt online.

He added that sovereign and large pension schemes have been some of the most active investors over the last 18 months.

"They have been buying prime properties and London have been the major beneficiaries in Europe. As a consequence London prime values have risen to almost pre-crisis levels," Mr Thompson said. 

- Thursday 17 March 2011

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